It is important to include your company’s online marketing strategy when performing an SEO audit. If you want to speed up your website, you will need to ensure it loads as quickly as possible. Studies show that over half of searchers won’t wait longer than three seconds to view your site. This will not only reduce the user experience but also negatively impact your search engine rankings. To find out how fast your site loads, use Google’s free PageSpeed Insights tool.
An SEO audit should include a thorough analysis of your competitors. It is important to know how much organic traffic you competitors are generating, what keywords they are using and how many links they have. If possible, you should estimate how much traffic your competitors are getting every month. You should also include the number of pages linking to your website and your domain authority in your SEO audit. These metrics are important to see where you stand compared to your competitors.
If your site isn’t ranking for a competitive keyword, try using a related one instead. Related keywords have lower competition than broad keywords. Ahrefs can help you determine if your competitors rank for a specific keyword. You’ll find a number of options, from keyword suggestion tools to competitor analysis. To stay ahead, it is important to understand the activities of each competitor.
An SEO audit will help you identify links that are not helping you rank. This is known as toxic links, and Google considers them attempts to manipulate search rankings. Using a Backlink Audit tool to check for these links is essential, especially if you’re just starting out. Identifying these toxic links will prevent negative effects on your site’s performance. If you’ve never used a Backlink Audit tool before, now’s the time to start.
Based on the number of links to your website, the off-page ranking factors indicate how trustworthy your website is. Linking to other sites with a high ranking will boost your website’s trustworthiness and credibility in the eyes of the search engines. You can use tools such as Google auto-suggest to find related keywords. Meta descriptions and title tags will also appear in search results. It’s important to optimize these components of your site.