WordPress is an easy-to use content management system (CMS), that lets you create stunning websites. However, it can be difficult to rank high on search engine results pages (SERPs).
Luckily, there are plenty of WordPress SEO plugins available to help you optimize your website. These are the top WordPress SEO plugins that can help you improve your website`s rankings.
https://www.wordpressoptimized.com/
Keyword research
Keyword research is a crucial part of WordPress SEO. This provides valuable insight into the problems and solutions your audience is searching for.
Performing keyword research helps you understand how to optimize your content and build a sustainable SEO strategy. You can also reach the right audience to increase your visibility.
Before you begin, create a spreadsheet with general categories or “buckets” for the keywords you want to rank for. These could include product categories or important topics within your industry.
Once you have a list of keywords, you can use an AIOSEO tool to search for keywords that are similar to those you already have. These may have a lower search volume, but they`ll be more relevant to your topic and will likely be more profitable.
Optimization on-page
WordPress is a great platform for SEO. It has many built-in features that allow you to optimize your website`s content. Optimizing meta titles and descriptions, page URLs, image data, and other on-page elements can increase your website`s search engine visibility.
Search engines can understand the content of your pages and show rich results by adding structured data to them using schema markup. This will make your website stand out and increase click-through rates (CTR).
For example, you can tell search engines that a page is an article, news story, recipe, FAQ, or product page in your online store.
It is possible to add a description to images. This can be useful for screen readers and users with visual impairments.
WordPress` core software, plugins, and themes can be used to optimize your site for speed and security. Upgrade your hosting service, use a caching plugin, and optimize your theme to improve your site`s loading time.
Link building
Link building is an essential part of any SEO strategy. It involves constructing a network of links that demonstrate your authority in a specific field to Google.
The best way to build links is by creating relevant content that people want to link to. This will boost your search engine rankings and help you drive more traffic to your website.
You can, for example, create a resource page that provides valuable information about a topic and link it to other pages. This will increase traffic and result in more quality visitors.
It is essential to get a link from a quality site in order to improve your search engine rankings. However, this is not the only thing that will determine how high your site ranks in search engines.
You can also save link juice by adding rel=”nofollow” attribute to external links. This tells search engines not to follow these links. This helps you avoid spamming and boost your search engine rankings.
Site architecture
Optimized site architecture makes it easier for search engine crawlers and users to find the information they are looking for. For example, if your homepage is several clicks away from the rest of your site, Google can have a hard time finding it and indexing its content.
Good site structure can also increase link authority for your website. This will improve your page`s rank in Google`s search results.
It also stops keyword cannibalization where pages with the same keyword or search intent vie for rankings.
A logical site structure is the best way to keep your website organized over the long term. It is important to establish and maintain a category structure right from the beginning.